If you gather a mob of Web designers and question them how to approach User Experience Design (UI) in Web Designing, you will get different answers from each one them. It is strange, but UX design isn’t an exact science. Behind every element of the user experience, there’s a wealth of psychology. By knowing these elements, we can create experiences which drive particular user behavior.
Here in this article, we’ve discussed how to utilize the psychological information to beautify your designs and results. If you’re owing an accredited web development company this information is great for you. But before that, we ‘ve have to look at UX from a psychologist’s perspective. Here are some common techniques which appeal to the limitations and desires of our users.
1. Time and Effort
It is a fact that, when people are given any work, they try to accomplish their goals by doing the least amount of work. We must utilize the progressive disclosure while approaching the simplicity in UX designing. The same is the case with product details and features.
Try to show only what is required. Don’t try to overwhelm your customers with too much information in one shot. Make your text visible and easy with the appropriate use of headers, short paragraphs, bullet pointers, etc.
Don’t expect any multi-talent from your users. Without taking the risk of accident, people cannot drive and talk on the phone. The lesson here provides a clear and concise pathway to your users on your website.
2. Social proof
The psychological motivations are triggered with the social proof. These are nothing but phenomenon where people give the reference of others behavior to guide their actions.
One of the best examples is when people are willing to purchase a new phone, then s/he will first look for reviews. This increases the perceived value of the product and increases the social proof. Social proofs can also be improved by building quality backlinks which behave as recommendations from the different websites. Overall, it provides a social proof from the authoritative figures online.
Thus, it is an effective strategy and influence new buyers by convincing the new customers.
3. Visual and unconscious processing
The last psychology involves visual interpretation and unconscious processing of information. Many times mental processing occurs unconsciously which can be used to trigger the different aspects of your users’ emotions or actions. Emotions actually play a major role in decision making. It involves using pictures and stories and triggers the emotional parts of the user’s brain.
So in UX designing, we can make appropriate use of basic principles like font size, color and how to display the visual information on a page. Analysing at eye-tracking studies, we concluded some significant lessons about visual processing in the context of UX design.
- Avoid surrounding the visual “dead weight” on your web pages.
- Use videos as they are appealing than text or pictures.
- You may add faces of the women and babies to draw the attention of the visitors.
- Always remember, people read web pages in an F-shaped pattern i.e. two horizontal stripes followed by a vertical stripe.
So considering all the critical psychological information into account, you may proceed to put all of them into an actionable approach to UX designing which drives desired behaviors.
Different things motivate users. You need to follow them through the processes and should consider completing them by using the product. You should proceed to find and remove obstacles between your goal and the users. Understand well about your user’s motivations and should provide the ability and the trigger to create new behaviors.
In a nutshell, UX designing depends on human psychology. It provides the acumen that we can use to motivate and trigger behaviors that help us to reach our common goal.