You might have a shortfall in your site’s coding, a widget might be looking misfit on the sidebar, the logo may not be earth-shatteringly good – all these factors do have a reasonable effect on your website’s prospects. But if your site is taking too long to load on the visitors’ browser, be rest assured they are straightaway heading to your competitors.
Patience isn’t the hallmark of Internet users. It never was. So, instead of hoping them to be more forebearing, it would be a better idea if you accelerate your website’s loading speed. And this can be done right from the time you carry out the HTML to WordPress theme conversion. If that means seeking help from a professional WordPress Developer, so be it.
If there is one thing that that underlines all deliverables of online success, it is the speed of the website that’s representing your business. Choosing WordPress for your website was indeed a great decision, but it’s just a part of the whole process.
Ways in Which Low Website Speed Can Be Damaging
There is no dearth of reasons to advocate a fast WordPress website. Whilst you may be aware of a bunch of them – like user experience – there are still a few that may have escaped your attention:
The Adwords Quality Score
Conversion rate is what it all boils down to at the end of the day and it is abundantly proven fact that faster websites have greater conversion rates (offset of better user experience). Google well and truly recognizes this fact and it shows in the Adwords Quality Score it grants to your website. If Google finds out that your website’s landing page is loading at a less-than-desirable speed, you can be pretty much sure that Google won’t be very generous while giving you the Quality Score.
And there are different ways the Quality Score impacts your advertising campaigns. To begin with, they determine how successful or not so successful are your CPC endeavors. If you have a website that loads fast, you might have to shell out lesser bucks on your advertising campaigns. And this way, you can market your website more aggressively. So, in its bare bones, a faster website lets you reach a farther band of audience because you can weave a deeper online marketing campaign.
Your Competitors Enjoy the Riches You Let Slip By
As mentioned earlier, when a visitor is looking for a particular service/product/information on your site, and if it is taking too long to load on his browser, he is most likely to look for your competitor’s website. So, not only are you hurting your prospects by letting visitors bounce of your website when you had the requisite information for them, you are also paving their way to your competition.
A Larger Chunk of Mobile Audience
A year back, probably, not being so concerned about the traffic inflow from the mobile platforms was alright. If your website was not compatible with the Androids and iOS platforms, it didn’t affect your prospects in a great measure. But there has been a shape-shifting change in the last year or so, as more and more Internet users have leaned towards their Smartphones when surfing Internet. And that’s where your WordPress website needs to perk itself up for the mobile versions of their website, or simply create a website is equally responsive on mobiles as it is on desktops.
Emphasizing upon the same, it is a time where webmasters Are more leaning towards creating a website is that is made for the mobile devices. Creating an altogether separate mobile version of the website is an unwieldly process that calls for a lot of investment in efforts and money. This investment can certainly be saved when you create a responsive website which adapts itself seamlessly according to different screen sizes and operating systems. The enhanced speed of the website only adds to your cause.
Website speed has never ceased to be a critically important facet, but there never has been a time when it mattered more than it matters now. When taking hold of your visitors is on the agenda, you need to impress them right from the get go.