Observing the continuous rise in the adoption of mobile by both consumers as well as companies, clearly shows that having a mobile presence no longer serves as an added advantage; instead it has become more of a necessity. Furthermore, taking into consideration the latest report from comScore, we’ve glided past the “mobile tipping point”.
And so, asking whether we should consider making our brand visible in the mobile space is a no-brainer.
In nutshell, it’s high time that websites should be made mobile-friendly. We can’t deny this anymore, especially in view of Google’s recent announcement suggesting that how having a mobile-friendly site will become urgently important pretty soon. In order to find more about the announcement, you’ll have to read the post published on the Official Google Blog. According to the post Google announced that :
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.”
The change that Google will roll out will make a significant impact on websites, search results, compelling webmasters to start working toward developing mobile-friendly sites. As a result, users will be able to find more relevant and timely search results on their devices. When building a mobile site, there are three different configurations you need to aware of. But, before diving into any further detail about the mobile website creation, it is important to test if your site is mobile-friendly or not.
How to Test Your Website Mobile-Friendliness?
Want to see how Google search engine bots views your page? Thankfully, Google provides two remarkably useful tools to address such need, as discussed below:
- Mobile Usability Report: It helps in identifying those web pages of your website that are encountering usability issues. This tool will help in analyzing your site, and will provide detailed information about any issues, and so forth.
- Mobile-Friendly Test: If you want to analyze whether your site is mobile-friendly or not, you can use the Google Mobile-Friendly Test tool. Additionally, the tool also lets you know how well your website will be displayed on Smartphones and tablets. In order to test your site, just enter the URL and click on the “Analyze” button. Here is a screenshot that states that Mobiers.com is a mobile-friendly site.
Now, let’s have a look at the result you’ll obtain if a website is not mobile-friendly.
So, now that you’ve come to know where your website stands using the aforementioned tools, it’s time to proceed further and learn about the different methods for building a mobile site.
Methods You Should Follow For Creating a Mobile Site:
Google recognizes three different approaches (or methods), using which you can build a mobile website, such as:
1. Responsive Web Design : According to this approach, you only need to write HTML code once, and can run it across all major browsers and devices. When creating a responsive website, the content of your website will be displayed differently, based on the screen size.
2. Dynamic Serving : Using Dynamic Serving approach, will display users a different version of your website (using different HTML) based on the browser they’re using to access your website. However, the URL structure of the website will remain the same.
3. Separate URLs : The third and the last approach detects the device (mobile or desktop) user is using for accessing a website, and accordingly direct the user to the appropriate page. When using the Separate URLs method, both your site URL and HTML code will vary from one device to another.
If you don’t want to lose your website ranking from Google search results, make sure that it is mobile-friendly. In case, you do not have one, reading this article will help you provide useful insight about creating a mobile website.
(Now worried about your B2B or B2C website’s mobility issue, Don’t worry, we’re here to help. If you need any assistance for you website mobility issue or any responsive design & development strategy, contact us today!)