Understanding The Psychology Behind UX Designing

If you gather a mob of Web designers and question them how to approach User Experience Design (UI) in Web Designing, you will get different answers from each one them. It is strange, but UX design isn’t an exact science. Behind every element of the user experience, there’s a wealth of psychology. By knowing these elements, we can create experiences which drive particular user behavior.

Here in this article, we’ve discussed how to utilize the psychological information to beautify your designs and results. If you’re owing an accredited web development company this information is great for you. But before that, we ‘ve have to look at UX from a psychologist’s perspective. Here are some common techniques which appeal to the limitations and desires of our users.

UX Design

1. Time and Effort

It is a fact that, when people are given any work, they try to accomplish their goals by doing the least amount of work. We must utilize the progressive disclosure while approaching the simplicity in UX designing. The same is the case with product details and features.

Try to show only what is required. Don’t try to overwhelm your customers with too much information in one shot. Make your text visible and easy with the appropriate use of headers, short paragraphs, bullet pointers, etc.

Don’t expect any multi-talent from your users. Without taking the risk of accident, people cannot drive and talk on the phone. The lesson here provides a clear and concise pathway to your users on your website.

2. Social proof

The psychological motivations are triggered with the social proof. These are nothing but phenomenon where people give the reference of others behavior to guide their actions.

One of the best examples is when people are willing to purchase a new phone, then s/he will first look for reviews. This increases the perceived value of the product and increases the social proof. Social proofs can also be improved by building quality backlinks which behave as recommendations from the different websites. Overall, it provides a social proof from the authoritative figures online.

Thus, it is an effective strategy and influence new buyers by convincing the new customers.

3. Visual and unconscious processing

The last psychology involves visual interpretation and unconscious processing of information. Many times mental processing occurs unconsciously which can be used to trigger the different aspects of your users’ emotions or actions. Emotions actually play a major role in decision making. It involves using pictures and stories and triggers the emotional parts of the user’s brain.

So in UX designing, we can make appropriate use of basic principles like font size, color and how to display the visual information on a page. Analysing at eye-tracking studies, we concluded some significant lessons about visual processing in the context of UX design.

  • Avoid surrounding the visual “dead weight” on your web pages.
  • Use videos as they are appealing than text or pictures.
  • You may add faces of the women and babies to draw the attention of the visitors.
  • Always remember, people read web pages in an F-shaped pattern i.e. two horizontal stripes followed by a vertical stripe.

So considering all the critical psychological information into account, you may proceed to put all of them into an actionable approach to UX designing which drives desired behaviors.

Bottom Line

Different things motivate users. You need to follow them through the processes and should consider completing them by using the product. You should proceed to find and remove obstacles between your goal and the users. Understand well about your user’s motivations and should provide the ability and the trigger to create new behaviors.

In a nutshell, UX designing depends on human psychology. It provides the acumen that we can use to motivate and trigger behaviors that help us to reach our common goal.

What All to Consider When Creating a Responsive, Mobile-friendly Website?

The explosion of mobile devices is changing the way users communicate over the web. Today, almost every individual own a Smartphone – that is used for browsing the Internet and to fetch information instantly. In fact, in most of the countries the number of mobile Internet users has surpassed the number of desktop users (as you can observe in the below provided image); thus, having a website that caters to the needs of mobile users has become a vital part of expanding your presence online.

Mobile Internet UsersAlso, Google’s latest mobile-friendly update was released last year to push site owners to customize their site to be accessible across multiple platforms and browsers. Also, running a mobile-friendly site can have a profound impact on your search engine rankings. So, if you still haven’t converted your site design to a mobile-friendly one, you might fail to drive traffic to the website. After all, the majority of the users prefer using a mobile device to access a site.

What to Consider When Building a Mobile-friendly Site?

Below are some crucial key points that you must consider when building your mobile-friendly website:

  • In case you are already using a responsive theme for your site created using Photoshop to HTML responsive or any pre-bilt template, make sure to test whether your site passes the Google’s Mobile Friendly Test or not.

 

Mobile Developers

 

  • In case, you make use of a content management system like WordPress or any other, it is imperative to become familiar with the process of customizing your website software for mobile users.

  • If you’re not using any CMS platform, you must consider hiring a professional to build your responsive site. But, if you possess technical knowledge, you can turn your website layout into a mobile friendly design on your own.

In this article, we’ll be talking in detail about how you can customize your CMS-based website for mobile usage. Additionally, we’ll cover things to consider when choosing a developer for creating a mobile-friendly responsive page.

Customizing Your CMS-Based Website For Mobile

Content management systems are perfect tools that help in managing site’s content. With the help of CMS platforms such as WordPress, Magento, etc., you can quickly setup a website using the available pre-built themes and other add-ons. Thus, a CMS-enabled site help saves your time and efforts that you otherwise spend on building a theme from scratch.

In case, you cannot decide which CMS to choose from, here’s an excellent write-up that will help you make the right decision regarding choosing a suitable CMS: WordPress vs Other CMS? Which one is Perfect One to Choose?

In this section, we’ll be sharing essential factors to consider for your mobile friendly CMS website.

Things to Consider For Making CMS Site Mobile-Friendly

Below are a few important guidelines that you must keep in mind before turning your CMS website layout to a mobile-friendly responsive design:

1. Create a backup of your site before performing any changes/updates.

It’s a known fact that making changes to a site such as WordPress or running updates can often result in loss of data. In the worst case scenario, you might even break your website while making any changes or updates. To recover from such a situation, it is strongly recommended that you must back up your site. But, if you don’t have an idea of how you can backup your site, it is better to seek the support of a professional. If you’re interested in learning the process of backing up WordPress, read our article on What All You Need to Know About Backing Up Your WordPress Database?

2. Make sure to update your CMS version according to the latest version release.

You might have possibly heard hundred of times: how crucial it is to update your CMS version to the most recent one for hardening website security? Moreover, the new version comes with several enhanced features which include mobile-friendly features, security patches and much more. Especially, when you are converting PSD to WordPress theme make sure to use the latest version for your theme conversion project.

3. Test “Mobile-friendliness” of CMS Based Custom Themes

  • Once you’ve uploaded a CMS install on your system, open up the admin panel and access the “Theme” option from the navigation menu. Next, search for terms like responsive or mobile in your theme’s documentation.

  • Before choosing any responsive, mobile-friendly CMS template, make sure to test mobile-friendliness of the theme using the Google Mobile-Friendly Test tool.

  • Lastly, check out the speed of your theme using tools like Google PageSpeed Insights, GTMetrix, YSlow, etc.

4. Seek Assistance From CMS Support Forums

No matter whatever issue you might encounter with the mobile version of your CMS site, you can find a solution in the support forums created for CMS users.

What to Consider When Hiring a Developer For Creating Mobile-friendly Site?

To ensure an expected outcome for your mobile-friendly responsive site, here are a few things worth considering:

1. Check out the experience your developer has in creating mobile websites.

When selecting a service provider for your website development project, especially when you need to build a mobile-friendly site, it is imperative to pick a professional with years of experience in responsive design projects. Most importantly, when you have a desktop website, make sure that your developer holds expertise in transforming desktop version of a site to a responsive one.

You can get a fair idea of the capabilities of your service provider by checking their portfolio. Or else, ask for references from your personal network which includes your friends and colleagues.

2. Is your developer well-versed with the needs of your mobile customer?

Provide complete information about your project to your developer and the tasks they need to perform for making your site mobile optimized. And then, ask the developer to provide a demo site. Make sure that the demo website supports the functionality that mobile users usually seek for.

3. Ask your developer to create a fast-loading mobile-friendly site.

Making your customers wait for more than 2 seconds for your page to load can increase the page abandonment rate.

Consumer Expectations

So, it is essential that your developer knows how to make use of performance analytic tools such as Google PageSpeed Insights and others, plus techniques that help in making the mobile-friendly responsive pages of your website load faster.

4. Ensure that you and your developer are familiar with Google’s Webmaster Guidelines.

Google is the most popular search engine, and almost all sites are built using techniques and methodologies that could help them rank higher on Google search results. However, when it comes to designing your website pages for Google, it is imperative for you to have familiarity with Google’s Webmaster Guidelines. This is because the guidelines come loaded with information regarding how Google find and crawls a website’s content.

Also, make certain that your hired developer possess knowledge of Google’s Webmaster Guidelines.

Wrapping Up!

Have you been wondering to develop a responsive, mobile-friendly website? Well, then remember that to achieve success in your venture, you not only need to focus on creating a mobile optimized site. There are several important key factors and considerations that you need to take into account for coming up with a winning solution. Reading this article will make you learn about all essential aspects that play a critical role in building mobile-friendly responsive pages that are better than others.

Do Not Design Just Another Website, But An Intuitive One

Web design is not a field where you can go carte blanche as it formed by mixed efforts of people. This was the reason I had to face some difficulties as I have never been the “VOGUE” person be it fashion or my career. When I was growing up, everyone wanted to become an engineer, but I chose to become a designer. This might sound blasphemous to people who are fashion stuck, but well this is what it is. For those who need to stand out must carve their path rather than being a mute follower.

However, at a meeting I came up with the very idea but I the client backfired and said that if you don’t follow the trend, then you will look old. 

As we are in a progressive phase of a web, we are supposed to cudgel every nook and cranny of our creative brains that can help us to develop websites that do look trendy but not clinched.

Buzz words: UX and UI

Buzz Words: UX and UI

User interfaces and user experience is one of the most buzzing things in the market. Despite this fact, there are people who do not have the grasp of both these terms. Though they appear to be the same, they do have a drastic difference in their meaning. User interface implies the look and feel of a web design; wherein the user experience is the level of satisfaction or kind of experience we get while working on a website. Well, the current web development requires highly competitive development, and this is the reason we cannot just focus on good looking design interfaces with no intuitive functionalities. If you do so which means you do not make use of Designs to HTML and it will be just another website lingering around one billion websites existing.

 Seamless Browsing

Seamless Browsing

Navigation is another important factor that one needs to pay heed while developing their website. Though you can be experimental with your design, you need to make sure that it should be smooth enough to deliver the users a smooth browsing experience.

You can be experimental with the placement of objects on your web pages. You can even hide those elements that are not so much required, but their presence is necessary for a hamburger style. You can even hide those elements that do not apparently look so good but are required.

There are most of the designers that strive hard to show the best places to places objects on your website, and they must look good irrespective of the device they are viewed on.

Showcasing Plethora of Information

Plethora

Another major issue with web design is for that website that needs to display a plethora of information on their website. Giving users a lot of information in one go was quite a challenging task this till card design layout was launched. This design layout is widely accepted and critically acclaimed by a lot of websites around the globe.

An app for all

In this high tech gadget space, we have no idea what kind of devices different users are using. This is the reason you need to design a comprehensive website that can deliver a seamless browsing experience to all the kind of devices that are lingering in the development world.

Add Zing to Your Boring Web Apps

Gamification is the new buzz in the web application development these days and this is not just a term related to those who wish to develop gaming apps but has the concept aims to bring game-like functionalities to your business or any other website, web application or native mobile app.

The aim of this technique is to make your regular web platform more intuitive and user engaging by incorporating the zing of gaming to it. You can pick any of the feature of a game and add it efficiently to you web app or mobile app. For instance you can add hidden bonuses, progression, countdowns, quest and other adventurous events from regular games to make your regular website more exciting.

The basic rule of gamification is the action and appraisal. Which means you need to add an action to your game and on the completion of this action you get appraise your users by giving them rewards. One of the great example is the official app of foursquare. You can give points or virtual goodies to award their achievements. Moreover, you can also add points to their shopping cart so as to encourage them to purchase more.

Match the technology

For those who wish to grow using the technological development need to know that you need to leverage high-end technology, be it PSD to HTML services or any other to craft intuitive web designs not just simple and platonic designs.