Any webmaster would be doing a great deal of disservice to his website if he blatantly ignores the implications of a non-mobile-friendly website. The recent trends have dictated that larger part of global audience is leaning towards mobile phones when it comes to accessing Internet. And if your website doesn’t load appropriately on the mobile devices of your users, you are already losing out on a chunk of your audience.
But responsiveness of the website on mini screens and operating systems is not the only area that should concern you. At times, the sites load just fine, and there are other reasons that hit the user experience considerably badly. User-friendliness is one of those reasons that makes or breaks your prospects of getting it on with the mobile audience. If even a responsive website is giving navigation troubles to the end user, the website may not generate the business value you are craving for.
There are three signs that your website is either non responsive or non-user-friendly despite being responsive:
The bounce rate of the site when accessed through mobiles is ridiculously high
The avg. time spent by each visitor is abysmally low
The incoming traffic from mobile devices is consistently falling
Now, how do you get rid of these dispiriting issues:
“Made for Mobile” Goes Beyond Making Smaller Websites
Those new to the realm of web development are wrongly under the impression that creating websites that are smaller in page size and minimally designed is all it takes to enhance the user experience. The truth however is somewhere between “partially yes” and “not quite”.
Yes, having smaller page sizes helps, but that’s not the answer to every question. If your website’s layout is haphazardly created and makes navigating through it a pain, the minimal design isn’t helping you per se. The cluttered website seem even more hard to navigate when accessed on smaller screens. Besides, you need to follow the mobile UX designing practices and this is where we use the phrase, “built for mobile”.
Built it for the Most Basic Set of Users
It’s alright to boil your website with some great tones and textures, but you have to know your limitations and the challenges that the most basic user feels while accessing Internet on his device. If your website is eating up the phone memory, the mobile UX goes for a toss. There has to be a set of guidelines for you to follow and a comprehensive testing procedure to be sure that the experience is same across all devices and across all user expertise.
The CTA Buttons Should be Strategically Located
The small screen of mobiles doesn’t give you a lot of freedom to choose where you wish to place the buttons and in what size. The size, in particular, has to be so that it’s finger friendly and at the same time, doesn’t occupy a lot of screen portion. You don’t have to make your user make efforts to touch the said button or put him off by displaying lots of buttons in such a close proximity then when he tries to click one, he ends up clicking the adjacent one unwantedly. The button should be clickable and well within the thumb’s reach. The smallest visual details have to be addressed appropriately enough in a website made for mobiles.
Fuss Free Navigation
If your visitor has to squint hard to find the main menu or the categories on the landing page, you have already made a wrong beginning. The navigation has to be intuitive, the landing page has to be clutter-free, there should be minimum number of categories, and you must also scatter some social media buttons across the website so that you can leverage the social media advantage to some extent. But add them in a way that they don’t interfere with the sense modality of the website.