Build Mobile-Friendly (Responsive) Websites for Gaining Larger Audience

Any webmaster would be doing a great deal of disservice to his website if he blatantly ignores the implications of a non-mobile-friendly website. The recent trends have dictated that larger part of global audience is leaning towards mobile phones when it comes to accessing Internet. And if your website doesn’t load appropriately on the mobile devices of your users, you are already losing out on a chunk of your audience.

But responsiveness of the website on mini screens and operating systems is not the only area that should concern you. At times, the sites load just fine, and there are other reasons that hit the user experience considerably badly. User-friendliness is one of those reasons that makes or breaks your prospects of getting it on with the mobile audience. If even a responsive website is giving navigation troubles to the end user, the website may not generate the business value you are craving for.

There are three signs that your website is either non responsive or non-user-friendly despite being responsive:

  • The bounce rate of the site when accessed through mobiles is ridiculously high

  • The avg. time spent by each visitor is abysmally low

  • The incoming traffic from mobile devices is consistently falling

Now, how do you get rid of these dispiriting issues:

Made for Mobile” Goes Beyond Making Smaller Websites

Those new to the realm of web development are wrongly under the impression that creating websites that are smaller in page size and minimally designed is all it takes to enhance the user experience. The truth however is somewhere between “partially yes” and “not quite”.

Yes, having smaller page sizes helps, but that’s not the answer to every question. If your website’s layout is haphazardly created and makes navigating through it a pain, the minimal design isn’t helping you per se. The cluttered website seem even more hard to navigate when accessed on smaller screens. Besides, you need to follow the mobile UX designing practices and this is where we use the phrase, “built for mobile”.

Built it for the Most Basic Set of Users

It’s alright to boil your website with some great tones and textures, but you have to know your limitations and the challenges that the most basic user feels while accessing Internet on his device. If your website is eating up the phone memory, the mobile UX goes for a toss. There has to be a set of guidelines for you to follow and a comprehensive testing procedure to be sure that the experience is same across all devices and across all user expertise.

The CTA Buttons Should be Strategically Located

The small screen of mobiles doesn’t give you a lot of freedom to choose where you wish to place the buttons and in what size. The size, in particular, has to be so that it’s finger friendly and at the same time, doesn’t occupy a lot of screen portion. You don’t have to make your user make efforts to touch the said button or put him off by displaying lots of buttons in such a close proximity then when he tries to click one, he ends up clicking the adjacent one unwantedly. The button should be clickable and well within the thumb’s reach. The smallest visual details have to be addressed appropriately enough in a website made for mobiles.

Fuss Free Navigation

If your visitor has to squint hard to find the main menu or the categories on the landing page, you have already made a wrong beginning. The navigation has to be intuitive, the landing page has to be clutter-free, there should be minimum number of categories, and you must also scatter some social media buttons across the website so that you can leverage the social media advantage to some extent. But add them in a way that they don’t interfere with the sense modality of the website.

3 Straight Forward Admin Panel Techniques to Speed up Your Magento Website

When it comes to the realm of eCommerce websites, there is a Magento stamp all over it. And this is majorly prompted the web developers across the globe to go for the PSD to Magento conversion as and when they wish to make the best use of their quality design files for their eCommerce website.

This conversions has a whole suite of benefits associated with it, and among those benefits, the propulsive portal that is highly scalable and easy to manage rank amongst the most sought-after ones. But having said that, one common challenge that website managers face is speeding their website up. Any eCommerce portal, if successful, receives huge traffic, and thus, there is a greater chance of the website crashing down due this heavy influx of traffic. Therefore, if you know the right techniques that can come to your rescue when developing an eCommerce portal, you can go a long way in gaining more users and making a stronger presence in the online marketplace.

The following points bring forth some easy, yet highly effective ways that can prove to be extremely resourceful when attempting to bolster a website’s speed:

#1. – The JS Files Can be Combined with the CSS markup

Well, if you have some prior technical knowledge about Magento, you may be aware that a Magento website uses JavaScript at the backend to add more stability to the website.

Now, whenever you are customizing your website, which happens quite too often with an eCommerce portal, you realize that there is an overload of the CSS elements and the JavaScript to the code, which makes it arduous to run a site with appreciable speed. The loading speed drops considerably as your browser is required to download truckloads of CSS and Javascript, and it has to fish for that from multiple sources which are not easily accessible. This again proves to be a major blo for the loading speed.

So, what do you do to avert this scenario? Well, you can’t manage the site if you do away with either. The best fit solution in this case happens to be the combination of the two – when you blend the CSS and JS in a way that they can be integrated into one file, you make sure that locating the files becomes much more simpler. As the visibility and accessibility of the files increases, you begin to notice the changes in the performance of the website pages.

All you need to do this is to go to the ‘Configuration’ sub-menu under the ‘system’ menu in the admin panel, then click on the ‘Advanced’ tab and segue on to the ‘Developer’. Once you reach there, you need to locate the JavaScript and CSS Settings, wherein, you are given the freedom to Merge JavaScript and CSS. All that has to be done then is to click on ‘Yes’ and you are good to go. The enhanced performance is there to be seen.

#2. – Enable the Compilation

Now, here is one of the techniques implementing which shouldn’t be less than a breeze for you. The compilation setting in your Magento website may be disabled by default. And in all likelihood, it is affecting the speed of the site. Just go the the systems tab again, then reach for the Tools menu, select the compilation setting, and check the setting for Enable.

If you are wondering how this 3 step process manages to positively impact your site’s speed, here is a simple science behind it: when you enable compilation, the active scripts which are otherwise running at the backend, come to the fore and start operating from there. And this causes your website to run faster and smoother.

#3. – Relish the power of Flat Products and Categories

One more factor that influences the speed of your website is the attribute that is set for your data types. If configured inappropriately, they can have a significant impact on the site’s performance and that effect is in a negative manner.

Now, these attributes are scattered in a way that they lie under different tables and in order to bring them under one table so that they are directly accessible, you need that the default category that’s set in the site is ‘Flat’. When that’s done, Magento can retrieve it directly from the backend.

Bolstering your website for good speed is thus a combination of several techniques, that do come quite easy. Get them in order and you can present an eCommerce website for your users that doesn’t bother them with lazy loading times.